Marketing course australia

Marketing Course

The course will equip you with skills in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.

According to the Australian Government’s Job Outlook service, demand for advertising and marketing professionals grew very strongly over the past five years and is expected to continue to grow in the future. This very large occupation is likely to create around 53,000 job openings over the next five years.

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Course Details

Duration: 1 – 2 years including holiday

Intake: 2 – 6 intakes per year

Costs: starts from $5,000 per year

Locations: Perth, Darwin, Gold Coast, Sydney, Melbourne, Brisbane

Further study: Advanced Diploma of Marketing & Communication

Career opportunities: Marketing and Communications Manager, Account Manager (Advertising), Marketing Specialist, Marketing Coordinator, Promotions, Marketing Manager, Market Research Analyst

Course Requirements

  • Minimum 18 years of age.
  • An IELTS score (academic) of 5.5 with no band less than 5 or equivalent.
  • Completion of the equivalent of Australian Year 12.

tasks and duties

  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • analysing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
study marketing course australia